Jon Villanueva, Owner of J's Beard Essentials, is an L.A. native who has had facial hair since age 16. Skin sensitivity encouraged him to abandon shaving but he always struggled with a dry, brittle and itchy beard.


He battled finding quality beard products that fit his needs due to his sensitive skin. Jon decided to dedicate 2 1/2 years of research, development and countless blends until he came up with perfect set of beard oils, butters, conditioners and balms. He now has 8 years of research, development & testing as he has grown his business to where it's at today. 


Jon never intended to start a beard product business. He used to teach a group of guys how to make beard oil to save some cash while being able grow a healthy beard. He started talking to a guy that essentially forced him to sell him a beard oil. After that interaction, his wife saw his passion for making beard products so she motivated him to share it with others and turn it into a business. From there, J's Beard Essentials was born.

We devote all of our time to deliver products at an affordable price without sacrificing quality. Our base blends are all-natural mixed with essential oils and a few fragrance oils. We believe your beard deserves the best so each individual product is handcrafted to guarantee quality and authenticity. Jon's passion for maintaining a well groomed beard is the reason he offers his Customers only the best! 

The big question: What makes us special?

It's easy: Our top 3 priorities from the beginning have never changed. Customer satisfaction, quality/product value and Customer engagement. All three goals are proven on a daily basis. If you've interacted on our social media pages, you're communicating directly with Jon. His top objectives in running the company are shown by his dedication in communicating and listening to his audience. He will never shy away from making a Customer happy. 

Do you want to see what we're about? Check out our collection!